Last Updated: May 19, 2026
This Cookie Policy explains how NEOVANTAGE (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit https://neovantage.net (the “Site”). Please read this policy alongside our Privacy Policy.
By continuing to browse or use our Site, you acknowledge that you have read and understood this Cookie Policy.
1. What Are Cookies?
Cookies are small text files that websites place on your computer or mobile device when you visit them. Essentially, they help websites work more efficiently, provide a better user experience, and supply useful information to site owners.
First, first-party cookies come directly from the website you visit. In contrast, third-party cookies come from external services such as advertising networks, analytics providers, and interactive content platforms.
2. How We Use Cookies
We use cookies for several important purposes on our Site.
2.1 Essential Cookies
These cookies allow the Site to function properly, so we cannot switch them off. For example, we set them when you adjust your privacy preferences, log in, or fill in forms. Without these cookies, some parts of the Site will not work correctly.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookies | Maintain your session while browsing | Session |
| GDPR consent | Store your cookie consent preferences | 1 year |
2.2 Analytics and Performance Cookies
We use these cookies to count visits and identify traffic sources so that we can measure and improve our Site’s performance. Specifically, they help us understand which pages attract the most visitors and how people navigate the Site. Importantly, we aggregate and anonymize all information these cookies collect.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| ga* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
For more information, visit How Google Uses Cookies.
2.3 Advertising Cookies
Our advertising partners, including Google AdSense, set these cookies through our Site. As a result, they may build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| IDE | Google (DoubleClick) | Serves targeted ads based on browsing history | 13 months |
| DSID | Google (DoubleClick) | Identifies signed-in users for ad personalization | 2 weeks |
| NID | Stores preferences and ad personalization | 6 months | |
| 1P_JAR | Gathers site statistics and tracks conversion rates | 1 month | |
| CONSENT | Stores cookie consent status | 20 years | |
| __gads | Google AdSense | Measures ad interaction and prevents duplicate ads | 13 months |
| __gpi | Google AdSense | Collects information for ad optimization | 13 months |
Important: Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and other websites. Furthermore, Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Site and other sites on the Internet.
2.4 Functionality Cookies
We use functionality cookies to remember your preferences, such as your language, region, and display settings. In some cases, third-party providers whose services we use on our pages may also set these cookies.
2.5 Social Media Cookies
Social media services that we add to the Site set these cookies so that you can share content with your networks. Additionally, these cookies can track your browser across other sites and build a profile of your interests.
3. Google AdSense and Personalized Advertising
We use Google AdSense to display advertisements on our Site. Specifically, Google AdSense uses cookies to serve ads based on your prior visits to our Site and other websites on the Internet.
You can opt out of personalized advertising in the following ways:
- Visit Google Ads Settings to manage your ad preferences
- Go to aboutads.info/choices to opt out of interest-based advertising from participating companies
- Visit networkadvertising.org/choices to opt out of Network Advertising Initiative member companies
- Use your browser settings to block or delete cookies directly
However, please note that opting out of personalized advertising does not stop ads entirely. You will still see advertisements, but they may not match your interests as closely.
For more information about how Google uses your data, visit Google’s Privacy & Terms.
4. How to Manage Cookies
4.1 Browser Settings
Most web browsers let you manage your cookie preferences directly. For instance, you can set your browser to refuse cookies or to alert you when a website tries to send one. Here is how you can manage cookies in popular browsers:
- Google Chrome: Go to Settings > Privacy and Security > Cookies
- Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data
- Safari: Go to Preferences > Privacy > Manage Website Data
- Microsoft Edge: Go to Settings > Cookies and Site Permissions
4.2 Opt-Out Tools
In addition to browser settings, you can use these dedicated tools:
- Google Analytics: Install the Google Analytics Opt-Out Browser Add-on
- Google Ads: Visit Google Ads Settings
- DAA: Visit the Digital Advertising Alliance Opt-Out
- NAI: Visit the Network Advertising Initiative Opt-Out
- EU Users: Visit Your Online Choices
4.3 Impact of Disabling Cookies
If you disable or refuse cookies, some features of the Site may not function properly. As a consequence, certain services or features that depend on cookies will become unavailable.
5. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no uniform standard for how websites interpret DNT signals. Therefore, our Site does not respond to DNT signals at this time. However, you can still manage your tracking preferences using the tools described above.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in how we use cookies or for other operational, legal, or regulatory reasons. Whenever we make changes, we will update the “Last Updated” date at the top of this page. Therefore, we encourage you to review this Cookie Policy periodically.
7. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
NEOVANTAGE Bahria Town, Lahore, Punjab 53720, Pakistan Email: info@neovantage.net Website: https://neovantage.net/contact-us/